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Online Store Worksheet

This worksheet is designed to help us define your store.  Don't worry if you can't fill it out completely on your own, though try to figure the number of products, products with options, and categories before we talk.   When completed this allows us to give you an accurate price quote for your store.   It should be used in conjunction with the Getting Started Worksheet and the WebpagesA2Z.com Contract


Store Name:


Type of Store
___ Retail (sale to end user)
___ Wholesale, business-to-business (to resellers or manufacturers)
___ Desire to do both



Type of Products:

How many products (separate SKU numbers) do you plan for your store? _____.

Do these SKU numbers represent different colors or sizes for the same product? Yes___   No___

Options (color, size, etc. in a drop-down menu).
This number of products ______ has an average of ___ options each.
Did you count each of the options as a different product above?
___Yes ___No


Product Photos
A substantial part of the cost of developing a store is in preparing the product photos.   But, of course, they are often what motivate people to purchase.

Number of product photos ________

Format: ___Prints ___Transparencies ___Digitized (scanned)
___Web Ready (digitized, sized, optional border, JPEG or GIF format)


Product Information Format
Typical product information needed (depending upon the complexity of your site): SKU, Product Name, Product Description, Weight, Price, Picture File Name, Category, Subcategory, Related product SKUs for cross-selling, color/size option of SKU, other descriptive fields (such as ISBN for books), etc.  These will usually be fields in a spreadsheet or database.


Categories of Products
The larger the store, the more categories you'll need.   Site menus and search engines use these categories to group products so shoppers can find them quickly.   We'll need a list of these from you.   You'll also need to put the category and subcategory(ies) in fields in your database.

Number of Main Categories or "Departments" ______

Total number of Subcategories in all "departments _____



Shipping Options Offered
___Ground ___2nd Day ___Overnight

___UPS ___FedEx ___Airborne ___Postal Service __Other

Shipping Calculation Method
___Disable shipping calculation
___Link to UPS or other shipper shipping cost calculator (not available with ShopSite)
___Flat Rate for all items (e.g., up to three books for $8)
___Price Threshold (e.g., $8 for orders between $25 and $50)
___Weight Threshold (e.g., $8 for orders weighing between 10 and 12 pounds
___Shipping Price specified for Each Item (useful for items with special packing or crating)

Shipping Areas or Zones (6 included at no extra charge).   Many merchants start with UPS zones and then average them so there are 3 or 4 zones for the continental US or other major market area. In the US, you will probably also have zones for Canada, and Alaska/Hawaii. For international customers state: "We will calculate the exact shipping amount and charge it to your card prior to shipping."


Sales Tax (one state table at no extra charge)

States or Counties where collection is required


Percent Sales Tax


___ TaxWare Plugin to calculate exact tax in many states where you are required to collect tax.


Payment Transaction

Payment Methods Allowed
___Visa ___MasterCard ___American Express ___Discover___
COD ___Purchase Order ___Reseller Account No. ___

Credit Card Authorization
___Real-time on-line credit card authorization (recommended if you're setting up a Web business from scratch)
___Desktop credit card processing after order is received (begin here if you have an existing Merchant Credit Card Account) 


Secure Order Reception
Store software e-mails you when an order arrives, but it won't e-mail sensitive credit card information. You'll need to get that in a secure manner.
___View completed order in Web browser and print out orders on printer (for low volume stores)
___Download order file for transfer to accounting system (for higher volume stores. ShopSite offers a tab-delimited file. You'll need to have a programmer write a macro to import into your order fulfillment software.)


Special Order Form Instructions
___Gift wrapping
___Gift card inscription
___Shipping instructions


Names of "Regular" Pages.
Product pages are usually designed on the basis of templates.   "Regular" pages must be hand-designed using HTML, with custom photo insertion, etc.   As such, they are more expensive. &nbso; Typical "regular" pages are your "home" page, FAQ, about the company, articles, newsletters, and (sometimes) ordering instructions. /TD>

___About the Company


Response Forms (besides the order form)
You may have a form where shoppers can ask questions, subscribe to a newsletter, get customer support, etc. We do not include your ordering system here. You may not need a structured feedback form; an e-mail response link may be all that is necessary.

Number of response forms (up to 20 fields each) _____

Purpose of response form(s):


Digital Certificate of Site Security
SSL Secure Servers use a Digital Certificate signed by a recognized authority (currently VeriSign or Thawte) which tells the shopper's Web browser that the store is what it purports to be. The configuration of some Web hosting services requires each store to have its own Digital Certificate (at a cost of several hundred dollars per year). Others allow store owners to use the server's digital certificate. If you need a separate Digital Certificate, for an additional fee, we will interface with VeriSign and Thawte for you, saving you a considerable hassle.


Once your store appears on the Web you will have a global business.   You will get orders from other countries, since many countries are not able to purchase these items locally.   How will you make your site more comfortable for international customers?
___Link to currency exchange calculator (Your credit card company handles exact exchange rates)
___Provide multiple languages for product names, product descriptions, order form details (name, address, phone), shipping instructions
___Provide instructions about international shipping options
___Provide international shipments with "International Air Waybill," "Commercial Invoice," or "Shipper's Export Declaration (SED)" as required. (You may obtain more information about requirements from your postal office or courier shipping service.)





This form outlines our company's plans for our online store.

Signature______________________________________ Date_______________

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